Snoop Dogg whose real name is Calvin Broadus made the application for UNCLE SNOOP and UNCLE SNOOP’S with the United States Patent and Trademark Office (USPTO) on June 14. The application was revealed by licensed trademark attorney Michael Kondoudis in a tweet on June 20 and highlighted that the application will cover aspects such as clothing, headwear, footwear, virtual cannabis and smoking goods, marketplaces for NFTs, and digital collectables. Notably, if the application is approved, the musician will also be able to offer smoking articles, pre-rolled hemp cigarettes, energy drinks NFT tokens linking to digital or physical products.
Snoop’s growing NFT involvement
Since the emergence of NFTs and the metaverse, Snoop Dogg is among celebrities who have embraced the concept while collaborating with different creators. For instance, the rapper owns Bored Ape Yacht Club NFTs and has collaborated with projects like The Sandbox based on Ethereum and Clay Nation on Cardano. Notably, through NFTs, musicians have a different means of earning revenue besides the traditional streaming proceeds. Blockchain technology allows artists to control their pricing, and earn royalties while connecting with their loyal fanbase. Besides the musician, the metaverse space is witnessing interest from top sports personalities. Finbold earlier reported that National Basketball Association (NBA) star Kevin Durant of the Brooklyn Nets joined the NFT space. Durant made 26 NFT and metaverse applications seeking to enable his fans to purchase downloadable and unique NFTs, NFT-backed media, and crypto-collectables, as well as trade them on NFT and crypto marketplaces. Despite personalities, leading global brands are also leveraging the NFT space as a means to connect with a fan. For instance, the English Premier League (EPL), one of the most-watched sports leagues globally has a pending application to offer digital tokens, digital collectables, and digital trading cards among others.
